Virgin Voyages
Location: Genova, Italy
Building Type: Cruise Ship
Status: Completed 2017
Credit: Softroom
Other spaces continue the immersive design. The Korean barbecue restaurant Geonbae uses vibrant colours, glowing tabletops, and rippling timber forms to create intimate dining zones, while the Draught Haus bar features sweeping glass fins and framed sea views. The Coffee Shop offers porthole windows and calming interiors, Voyage Vinyl combines listening stations, retail, and live performances, and Squid Ink, the tattoo studio, serves as a creative hub. Each space is united by a playful, engaging, and relaxed design language.
A series of interconnected spaces aboard the Lady Ships that balance inspiration with subtlety. At the heart is the central atrium, or Roundabout, featuring a spiralling Grand Stair, views out to the sundecks, pearlescent fins, and a compass-driven light dome. Surrounding this are bars, chillout areas, and the Galley food market, with flowing layouts, curving ceilings, and culturally inspired details—from Mexican tiles to Italian olive-wood counters. Nautical motifs appear throughout, from seating straps referencing life vests to coffee pods shaped like ship fenders.
